I found this kinds of interesting since it really fits my life the past few months.
I got to meet these two wonderful, interesting, amazing people. SO down to earth, so caring, so loving and I am not just saying this. Alina walked in my store and HUGGED me and said welcome to our family. She didnt have on a suite, nothing fancy, just an every day casual dress. The passion they bring in the stores and how the products come to life are so amazing. Lev hand blends all our perfumes and can take up to 800 different tried....enjoy their store about fresh...:) Love!
A FRESH START
Lev Glazman and Alina Roytberg bottle luxury
It all started with the perfect soap, or rather, a lack thereof. When Fresh creators Lev Glazman and Alina Roytberg couldn't find sophisticated, sweet smelling bars to sell in their apothecary-style beauty shop in Boston, they recognized a major gap in the marketplace. There were two types of products: Those that looked and smelled pretty, and those that actually worked. But products that did both—and were naturally based, used the finest ingredients and had sophisticated packaging—were few and far between. By combining their creative energies, Glazman and Roytberg came up with Original Soaps, the first of many fantastic products from their new company, Fresh. When their first order sold out in two days, they realized that they were on to something.
Bar soap was just the beginning. As the brand expanded to include skincare, makeup, fragrance, home, hair, and body care, Fresh gained a reputation as a company that refused to compromise when it came to quality, effectiveness, and everything in between. Based on the philosophy that you shouldn't have to choose between products that look good and products that work well, Fresh became the brand that did both.
As time went on and the popularity of the brand increased, Lev and Alina continued to create products that were not only beautiful, but unique in every sense of the word. Innovations, like their groundbreaking Index Eau de Parfums, a collection of distinct fragrances which includes never before smelled combinations like Fig Apricot and Redcurrant Basil, and their exotic Rice Sake Bath and Sugar Bath Cubes (which triggered the fizzy bath craze) have, and continue to, put Fresh on the beauty map.
Products this fabulous can't live in run-of-the-mill packaging: From exquisitely wrapped soaps, to elegant glass bottles and gorgeous gift boxes, opening a Fresh product is like opening a present. With handmade Japanese and European papers and elegant wire ties, the details are so stunning, it breaks your heart to have to open them. But what's inside the museum-worthy packaging is totally worth the rip.
Whether you lather up with a shea butter-infused vegetable soap or sit by the flickering flame of a lead-free, grenadine-scented candle, just soaking up its incredible scent, Fresh's products have the power to tempt your senses on a number of different levels. Which is why everyone who tries it becomes an instant fan. From beauty editors to beauty addicts, one thing about this brand is constant: To know Fresh is to love Fresh.
